Social media marketing is basically marketing your company,
brand, products and services through any of the social media platforms which
include Facebook, Instagram, Twitter, Pinterest, Youtube, LinkedIn, Snapchat,
etc. The social media platforms here are used in a manner that they help in
getting more traffic and attention to the website of your company.
If you are thinking why your business needs social media
marketing when you are able to achieve brand recognition and reach out to your
target audience through the other mediums as well, then you should go through
these benefits of social media marketing.
Helps you to be in
par with your competition
First and fore most the factor to be considered is that most
of the brands, big and small, are using social media, so you cannot choose not
to be there. Your presence on social media will make it easier for your customers
to reach out to you and know more about your brand.
Your marketing costs
will be decreased
It is a proved fact that with the help of social media
marketing one is able to generate more traffic with very few hours of work and
cost. Advertising in platforms like Twitter and Facebook is relatively cheaper
than other offline platforms and the reach is also more specific and quicker.
Enhances brand
loyalty
Studies have shown that brands active on social media have
more loyal customers. The main reason behind this is the fact that social media
allows you to connect with the audience directly and build a good relation with
them.
Proved to have higher
conversion rates
Keeping in mind the fact that you will be able to
communicate with the potential customers on a more personalized manner you will
be able to convert them into consumers of your brand. Building credibility will
be easier and it will increase your customers.
Drives traffic to
your website
With the use of social media you will be able to reach out
to people who don’t know your brand or about your products. Each post of yours
in your social media profiles will act as an opportunity to gain a new visitor
to your profile. With more people seeing your posts, you will have more people
visiting your website, thus increasing the traffic to your website. If you have
heavy traffic on your website then you will also have better SEO rankings.
Helps in enhancing
customer experience
Social media is the best platform where a brand can develop
relation with their customer and make their experience with the brand special.
Here you will be able to respond to a customer’s comment, be it negative or
positive.
You can get more
media attention and coverage
Social media is the best tool to use for your company’s PR
activities. If you are involved with some event or sponsoring an event then you
will be able to leverage on social media.
Finding new customers
for your business
With Facebook and Twitter you will be able to join numerous
groups based on the type of product or service that you offer. Being active on
such groups will mean that people will be able to find you when required. This
will increase your customer base.
You will get customer
insights
Social media is a platform where people share their views
and thoughts. If you are on social media then you too will be able to know what
people are talking about your brand. Apart from this you will also be able to
know the need of the market and what people are interested in.
It is easier to
measure the ROI
Yes, this is one of the most attractive benefits of using
social media for marketing. Since the response in social media is immediate and
can be calculated, it becomes easier to measure the ROI.
Conclusion
If you are able to do social media marketing in the right
way then your business has a lot to leverage here. Without wasting any more
time you should use the social media platforms and get higher traffic and
conversion rates and go on to increase your return on investment.
